Fiat 500 takes the Ice Bucket Challenge.
Client: Volvo USA
Agency: In house
A great example about how to inspire millennials to get into the cars of their childhood.
Real-Time Face Tracking & Projection Mapping
A big idea is a great idea, but the story creative folk write today will be read in fragments. Advertising, promotion, publicity, social engagement even customer service has to be integrated, because the digital consumer will hop between channels. The key to consistency is data intelligence, but commercial advantage is found in how a brand creatively applies it to their marketing.