January 2012
14 posts
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If it’s not social in real life, it’s not social online.
– Duncan Fulton
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Lego launches social media platform →
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The likeability of advertising copy, whimsical as it may seem on first...
– Laurence Green - “Likeability is still a key driver of advertising’s effectiveness”
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Instagram Filters as Photoshop Actions →
If you have an Android smartphone and are craving to start shooting with Instagram, your only choice is try to recreate Instagram filters with these Adobe Photoshop actions. But if you have a Windows phone, it’s only a matter of time.
via dbox
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December 2011
47 posts
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12 Digital Predictions for 2012
View more documents from Millward Brown
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Twine: you world talks to you through Twitter
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12 consumer trends in 2012 →
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Kenya has mobile health app fever
Few days ago I wrote about one important tech trend in 2012: DIY Healthcare.
Actually it appears Kenya is already in 2012: a new app called MedAfrica had more than 25.000 downloads since the launch in November, and 60 percent are “active users”. MedAfrica is an app styled like one of the many you can download from App Store, with the same business model based on advertising.
Read...
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Italy beats USA as most social media users
In the last “State of the Media: The Social Media Report” emerges an interesting fact: Italy is the first country in the world with the greatest number of blog and social media users: the 86% of all the people accessing internet, compared to the 79% of USA and 66% of UK.
Italians also spend a lot of time on social media: 1/3 of their total time online.
But where are they? On...
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Half of Millennials said “People my age see real life as a video...
– Nick Shore - “Millennials Are Playing With You”
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The 21-year-old has spent 10,000 hours gaming — about the same amount of time...
– Jane McGonigal
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Geekin' around the Christmas Tree - part 1
Macy’s Believe-o-Magic
JCPenney’s Santa Tags
Thorntons Chocolate Snowglobe Facebook app
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Observe outburst of rage on twitter with Twantrum
twan-trum n.
A disproportionate reaction from consumers, usually involving rage and momentary lapses of sanity, shared on Twitter for all to see. If you or someone you know are suffering a twantrum, send them immediately to the 6-Step Twantrum Intervention Guide.
This app surveys in real time tweets, looking for abnormal peaks of rage against a particular brand or person. Twantrum analyzes...
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Nearly 10% of 2012 Sundance movies raised money on...
110 feature-length films and 64 short films were selected to get into 2012 Sundance Film Festival. Of those 174 films selected, 14 of them are Kickstarter projects who received funding by the crowd.
Here it is the trailer of “Keep The Lights On” who runs in Drama competition.
All the Kickstarter lineup is here
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Gregory Pouy's 2011 Best Digital Campaigns
View more presentations from Gregory Pouy
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Playstation 3 "Immersive Imaging" (with Move)
This reminds me the Holodeck.
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Red Social: the cuban Facebook
Fidel Castro decided to emulate Mark Zuckerberg deeds and so created the first cuban social network called Red Social (btw, why all this blue on homepage?).
Unfortunately for us, it is only accessible in Cuba.
More info here