February 2012
29 posts
4 tags
Content Strategy: why now?
View more presentations from Rachel Lovinger
Feb 28th
3 notes
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Feb 27th
12 notes
3 tags
WatchWatch
An interesting concept by design student Hannes Harms about how to embed data in food using edible RFID technology.
Feb 27th
3 tags
Rise of the olds: advertising now catches up... →
Right now, seniors control nearly a third of total U.S. net wealth, according to a study by Leo Burnett Group. There are 72+ million boomers, the oldest of which turned 65 last year and another 50-odd million people in the older or “silent” generation. And, their growth is outpacing every other demographic group. In fact, by 2030 one in five Americans will be 65 or older. When it...
Feb 26th
1 note
4 tags
Feb 24th
1 note
1 tag
Feb 24th
30,986 notes
5 tags
Feb 21st
5 notes
4 tags
Feb 21st
2 notes
5 tags
Feb 20th
1 note
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Feb 16th
2 notes
3 tags
Feb 16th
4 tags
Marketing Kids via Social Networks
millennials101: It’s no secret that kids sneak onto Facebook. A recent survey by Consumer Reports found that there are 7.5 million kids under the age of 13 on the social network. Some suggestions: 1. Don’t Collect Information on Kids Online or Do Business with Sites That Do 2. Target Influencers 3. Target “Parents” on Facebook Read More
Feb 14th
1 note
2 tags
Feb 14th
10 notes
2 tags
Can you survive four weeks eating only food...
What would happen if I consumed only food and drink that was advertised on television? Would it be fun, or miserable? I had a reasonably balanced diet, and I did my best to eat five-a-day – would that still be possible? Would I cry off before the month was out, or would I hardly notice the difference? Read More
Feb 13th
1 note
3 tags
Feb 13th
80 notes
4 tags
Feb 13th
3 notes
4 tags
Feb 11th
2 notes
6 tags
Feb 11th
4 tags
Feb 10th
2 notes
4 tags
Feb 9th
4 tags
Feb 9th
19 notes
4 tags
Feb 8th
5 tags
Feb 7th
1 note
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Most Contagious 2011
View more presentations from Contagious
Feb 7th
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Feb 6th
2 notes
2 tags
“If each of us hires people who are smaller than we are, we shall become a...”
– David Ogilvy
Feb 6th
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1 tag
100 Most Awarded Adverts of 2011 →
Feb 3rd
24 notes
6 tags
Feb 2nd
33 notes
6 tags
WatchWatch
A Call of Duty MW3 mod made to donate to Amnesty International: it’s a nice student work by creatives Tayfun Sarier, Stefan Rijsmus & Felix Hoffmann. Nice, but I think AI prefers more non-violent methods to raise funds to support its activities.
Feb 2nd