This pic is one of the most tweeted advertisements of last Superbowl.
What’s the recipe of a success? Sarah Hoffstetter, president of 360i, Oreo’s digital agency says:
the agency creative and strategy teams were all together at the 360i offices in New York. The presence of the client meant being able to get quick approval.
Teamwork, intelligence and luck are always the key of success.
September 1983 was probably the worst moment in video game business history.
Now Pacalin, a californian based artist, portrays that moment by making unique photos of the infamous Atari Landfill, haunted by E.T. and Space Invaders.
1983 - The Death of Atari E.T., is the title of a series of limited edition prints now available at Yetee Gallery.Signed, limited edition prints from the 9-Bit Art Show now available for $20 USD at Yetee Gallery.
Via it8bit
Street Art London is an app that lists all the work of art scattered through the streets of London. You can find them using the GPS of your mobile, turning the city in a great museum en plein air.
Here is the blog, with interviews of famous artists, and there is the app on Apple Store.
Source: streetartlondon.co.uk
This is the music video of “Il tempo più importante”, the last single released by italian band Amari: it is completely done using cinemagraph tecnique.
Client: Haribo
Agency: Hagakure, Milan - Italy
All the signs inside the Cadorna Station in Milan were customized using Haribo candies to reproduce all the info travellers need. At the same time, every morning, for three weeks, small packages of candies were given to all the commuters, making their days start with a sweeter taste.
Source: matteorighi.wordpress.com
Remember Twine, that little device able to tweet when something particular happens in your environment, which received funding on Kickstarter one year ago? Well, it’s now available in shops!
Source: supermechanical.com
Dinah Fried is an American designer with a great experience in editorial and graphic design. Here above is one of her projects called “Fictitious Dishes”: a series of perfectly set photographs depicting some famous meals portrayed in literature.
Guess who’s having tea in picture above?
A hint: the cookies are called “Madelaines”.
Source: dinahfried.com
On September 4th Nike obtained a patent allowing them to put data-collecting sensors on golf clubs and shoes: this gives golfers the next leading role in customization and monitoring of sports performance, just as Nike did a few years ago with runners.
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Source: bloomberg.com
Client: Nestlè
Agency: JWT, London - United Kingdom
Reinventing Wonka Gold Tickets campaign by adding some digital era gimmicks. Something similar was done two years ago in Brazil, raising the same question: what about privacy?
If you live in China and have access to Candou marketplace you can download a game called “Defend the Diaoyu Islands”. It seems to be a game like Plants vs Zombies, where the player has to defend his fortress against caricatured soldiers. By looking closely at them you will notice they all bear Japanese flags and insignia.
It’s not a coincidence that this summer most prominent argument on foreign affairs news in Far East was the Senkaku-Diaoyu-Tiaoyutai Islands dispute. It seems that someone in China wants to convey nationalist propaganda to young and tech savvy audiences using digital entertainment, like other governments did in the past using comics and movies.
Using videogames to raise awareness on certain issues it’s the mission of Italian studio Molleindustria: they call themselves as makers of “Radical Games Against the Tyranny of entertainment”. Browsing their catalogue you will find games about war, religion, environment and other issues.
The game was pulled out quickly by the Apple Store because it was against Apple Policy, but I don’t know if it is still available somewhere else.
Source: mobisights.com
What you put in a boiling head always gives different tastes to your ideas.
