26 8 / 2010

A similar idea was already done in Italy for hi-quality wines using QR codes. But this is the first time I see a similar idea used in large consumer business. creativeinspiration: “Frito-Lay, which apparently aims to boost its chips’ (still) made here appeal with an online Chip Tracker that lets customers see where their snacks originated. “Lay’s chips are made from potatoes grown by farmers across America,” the brand explains. More than 80 farms from 27 states across the country, in fact, grow the potatoes that become Lay’s potato chips. With that idea in mind, Frito-Lay last year launched a campaign featuring the farmers that grow them. The “Lay’s Mobile Farm” Tour — which wraps up this week — has been part of that effort, as is the Chip Tracker, which lets consumers trace where a particular bag of chips was made. All they need do is enter their ZIP code along with the first three digits of the bag’s product code; in return, the site gives them the specific location along with its annual output. An associated map, meanwhile, highlights both growing and production facilities.” Great idea to drive home the other advertising they have out now. It proves all the hype is true.

A similar idea was already done in Italy for hi-quality wines using QR codes.

But this is the first time I see a similar idea used in large consumer business.

creativeinspiration:

“Frito-Lay, which apparently aims to boost its chips’ (still) made here appeal with an online Chip Tracker that lets customers see where their snacks originated.

“Lay’s chips are made from potatoes grown by farmers across America,” the brand explains. More than 80 farms from 27 states across the country, in fact, grow the potatoes that become Lay’s potato chips. With that idea in mind, Frito-Lay last year launched a campaign featuring the farmers that grow them. The “Lay’s Mobile Farm” Tour — which wraps up this week — has been part of that effort, as is the Chip Tracker, which lets consumers trace where a particular bag of chips was made. All they need do is enter their ZIP code along with the first three digits of the bag’s product code; in return, the site gives them the specific location along with its annual output. An associated map, meanwhile, highlights both growing and production facilities.”

Great idea to drive home the other advertising they have out now. It proves all the hype is true.

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