Absolut Inspire
Augmented Reality will be one of the battlefield of future advertising business: Iris Gavric & Daniel Otterbein proposed an entry for Future Lions 2012 where AR is mixed with art, to create a new environment where street artist could change the urban landscape according to their ideas.
The project is called Absolut Inspire and it is proposed for Absolut Vodka.
Source: digitalbuzzblog.com
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minestrone posted this
What you put in a boiling head always gives different tastes to your ideas.
