21 5 / 2012
Absolut Inspire
Augmented Reality will be one of the battlefield of future advertising business: Iris Gavric & Daniel Otterbein proposed an entry for Future Lions 2012 where AR is mixed with art, to create a new environment where street artist could change the urban landscape according to their ideas.
The project is called Absolut Inspire and it is proposed for Absolut Vodka.
(Source: digitalbuzzblog.com)
26 1 / 2012
Love message in your chocolate bar
Client: Lacta
Agency: OgilvyOne Worldwide, Athens - Greece
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13 12 / 2011
Geekin’ around the Christmas Tree - part 1
Macy’s Believe-o-Magic
JCPenney’s Santa Tags
Thorntons Chocolate Snowglobe Facebook app
29 11 / 2011
Disney augmented reality in Times Square, NY.
Last summer I’ve been to NYC and I spent almost an hour playing with a similar idea made by Forever 21, in Times Square too. But that AR from Disney is much more awesome!
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11 11 / 2011
If you are bored with printed shirts, try the animated shirts. Thanks to AR is now possible to embed a video directly on your shirt.
23 7 / 2011
WhatWasThere, in an app allowing anyone to upload and view old photos of their cities. You can add historical photos of your town and see them superimposed on the current landscape.
Visit the website or check the page on iTunes store.
via trendd
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23 7 / 2011
Augmented Reality Cinema is currently a demo of an app that plays scenes from movies shooted in the place you are. It could be very useful in famous movie cities like NY or California.
More information on the website, or follow the twitter feed.
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07 7 / 2011
Augmented Reality VW Scirocco CUP
Client: Volkswagen
Agency: Ogilvy Beijing - China
More info and a video here.
via jaymug
(via darwinmclovin)
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