Minestrone

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Half of Millennials said “People my age see real life as a video game” and almost 6 out of 10 said “#winning is the slogan of my generation” (certainly #epic_fail seems to have become their anti-slogan!) [… ] Millennials’ brains are — according to the game designers we interviewed in the study — “hard wired” differently than those of older generations. Older generations played analogue — chess with actual people who eventually got tired, sword-fighting with sticks that eventually snapped. Millennials played digital, with an opponent that never tired, that increased and decreased in intensity at their command.
Nick Shore - “Millennials Are Playing With You”

Source: blogs.hbr.org

    • #Millennials
    • #gaming
  • 1 year ago
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Source: cultext.com

    • #Millennials
    • #infographic
  • 1 year ago
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The 21-year-old has spent 10,000 hours gaming — about the same amount of time he’s spent in school from 5th to 12th grade
Jane McGonigal
    • #tech
    • #millennials
    • #gamification
  • 1 year ago
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    • #infographic
    • #marketing
    • #tech
    • #generation y
    • #Millennials
  • 1 year ago
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Zombie Awakening

Client: Westlake Hardware

Agency: Bozell, Omaha NE - USA

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults. They knew they would need to update the brand’s tone and look a little to connect with this demographic.

More about this campaign here and here.

Source: ibelieveinadv.com

    • #advertising
    • #Millennials
    • #generation y
    • #social media
    • #print
    • #zombie
  • 1 year ago
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How cool brands stay hot: branding to generation Y

View more presentations from Joeri Van den Bergh

    • #advertising
    • #slide
    • #brand
    • #lovemark
    • #millennials
    • #generation y
    • #marketing
  • 1 year ago
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About

Avatar What you put in a boiling head always gives different tastes to your ideas.
Just like what happens in an italian minestrone.
And remember: if you wanna grow up, you have to eat it up!

I'm Francesco: contact me or follow on Twitter.

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