Half of Millennials said “People my age see real life as a video game” and almost 6 out of 10 said “#winning is the slogan of my generation” (certainly #epic_fail seems to have become their anti-slogan!) [… ] Millennials’ brains are — according to the game designers we interviewed in the study — “hard wired” differently than those of older generations. Older generations played analogue — chess with actual people who eventually got tired, sword-fighting with sticks that eventually snapped. Millennials played digital, with an opponent that never tired, that increased and decreased in intensity at their command.
Nick Shore - “Millennials Are Playing With You”
Source: blogs.hbr.org

