23 5 / 2012
The astonishment of not be sold anything
Everyday we walk on streets completely surrounded by various kinds of advertising: shop signs, bus stop ads, billboards etc. The result of this massive spamming is that our brain started ignoring them, so we notice only a few.
In 2005 Austrian artists Steinbrener/Dempf decided to let streetwalkers experience a “horror vacui” by covering with yellow drapes all the advertising items in a street in downtown Vienna. The resulting project called DELETE! is really baffling.
Permalink 6 notes
22 5 / 2012
21 5 / 2012
Absolut Inspire
Augmented Reality will be one of the battlefield of future advertising business: Iris Gavric & Daniel Otterbein proposed an entry for Future Lions 2012 where AR is mixed with art, to create a new environment where street artist could change the urban landscape according to their ideas.
The project is called Absolut Inspire and it is proposed for Absolut Vodka.
(Source: digitalbuzzblog.com)
09 5 / 2012
Play on the way
Client: Casinò Campione d’Italia
Agency: AdmCom, Bologna - Italy
04 5 / 2012
Which are the most popular brands on Coruscant?
Let’s celebrate the #starwarsday with this mashup between the Star Wars universe and iconic Fashion, Luxury and Style brands.
The designer behind this project is Francesco Grandazzi: it’s me! :-)
Permalink 7 notes
03 5 / 2012
Caine’s Arcade
Our parents were used to set lemonade stands outside home during summer vacations. Our children have rather a better sense of entrepreneurship and set up an entire, full operational, cardboard arcade. But our children have also a better sense of charity, so all the income will go to a scolarship fund.
25 4 / 2012
Facebook AD makeover
Client: Dove Australia
This campaign is aimed to boost women self esteem by hacking all those facebook ads who obsessively talk about diets, obesity and other physical imperfections.
Permalink 1 note
05 3 / 2012
OMG, there’s a Cruise Ship stuck in NYC subway!
If you jumped on your chair fearing another disaster, you can chill yourself: it’s only an advertising stunt made by Royal Caribbean as a part of a wide campaign “The sea is calling”.
Permalink 7 notes
28 2 / 2012
Content Strategy: why now?
Permalink 3 notes
