18 1 / 2012

It’s a great idea, perfect to raise money for cancer research.

On Steve Jobs funeral day I proposed another idea to remember Steve: shut down your Apple gizmos for one minute. But I was a little late so I don’t know how many people did it (I did).

via stepa

29 11 / 2011

Do you remember me?

Client: Asociación para las familias con Alzheimer

Agency: Tiempo BBDO - Spain

17 11 / 2011

[Flash 10 is required to watch video]

Great use a viral video to raise funds for helping a boy named Gabe fighting against Duchenne Muscular Distrophy.

Visit Gabe website

(via potassiumiodide)

04 11 / 2011

The Picamo app lets users choose from 30 realistic moustaches which they can then line up in their camera and take a snap. Profits from the app will support Movember campaign, to raise funds and awareness for men’s health, specifically prostate cancer.
via ad-swag

The Picamo app lets users choose from 30 realistic moustaches which they can then line up in their camera and take a snap. Profits from the app will support Movember campaign, to raise funds and awareness for men’s health, specifically prostate cancer.

via ad-swag

04 11 / 2011

Mr. Clean is going to grow a mustache for Movember: the many Likes he gets, the bigger the ‘stache will be. Visit the Facebook Page and check the “Stache-O-Meter”.
via stepa

Mr. Clean is going to grow a mustache for Movember: the many Likes he gets, the bigger the ‘stache will be. Visit the Facebook Page and check the “Stache-O-Meter”.

via stepa

23 9 / 2011

For Alzheimer Awareness Day, the Italian association made this candid camera involving a taxi driver who forgot the roads and other important things.

21 9 / 2011

“If you lose your memory you lose yourself.” 
Client: Federazione Alzheimer Italia
Agency: Enfants Terribles, Milan - Italy
Here the Facebook campaign

“If you lose your memory you lose yourself.” 

Client: Federazione Alzheimer Italia

Agency: Enfants Terribles, Milan - Italy

Here the Facebook campaign

20 9 / 2011

Alzheimer World Day Awareness - Italy
Italian Alzheimer association launched a Facebook campaign to raise awareness about Alzheimer disease: it cancels the identity of who is affected by, so on september 21, change your profile photo with facebook default image.

Alzheimer World Day Awareness - Italy

Italian Alzheimer association launched a Facebook campaign to raise awareness about Alzheimer disease: it cancels the identity of who is affected by, so on september 21, change your profile photo with facebook default image.

20 9 / 2011

Male Cancer Awareness  

Agency: JWT - London

Sad to say, but there are lots of deathly diseases out there who desperately need awareness campaigns (have you ever heard of abdominal aortic aneurysm?).

Those medical issues could be as creative changelling as breast and testicular cancer, but agency are still focused on these ones.

22 5 / 2011

An uncomfortable cushion

Client: Mio, Pink Ribbon

Agency: Milk, Gothenburg, Sweden