25 4 / 2012
Facebook AD makeover
Client: Dove Australia
This campaign is aimed to boost women self esteem by hacking all those facebook ads who obsessively talk about diets, obesity and other physical imperfections.
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20 2 / 2012
The Great Escape
Client: Andes Beer
Agency: Del Campo Nazca Saatchi & Saatchi - Argentina
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14 2 / 2012
Marketing Kids via Social Networks
It’s no secret that kids sneak onto Facebook. A recent survey by Consumer Reports found that there are 7.5 million kids under the age of 13 on the social network.
Some suggestions:
1. Don’t Collect Information on Kids Online or Do Business with Sites That Do
2. Target Influencers
3. Target “Parents” on Facebook
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27 1 / 2012
"If it’s not social in real life, it’s not social online."
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26 1 / 2012
Love message in your chocolate bar
Client: Lacta
Agency: OgilvyOne Worldwide, Athens - Greece
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29 12 / 2011
12 Digital Predictions for 2012
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19 12 / 2011
Italy beats USA as most social media users
In the last “State of the Media: The Social Media Report” emerges an interesting fact: Italy is the first country in the world with the greatest number of blog and social media users: the 86% of all the people accessing internet, compared to the 79% of USA and 66% of UK.
Italians also spend a lot of time on social media: 1/3 of their total time online.
But where are they? On Facebook, who accounts for over 70% of total social media users.
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