24 1 / 2012
Nuova Fiat Panda: questa รจ l’Italia che piace
Client: Fiat
Agency: Kube Libre - Italy
Fiat is preparing to deliver a new model of its famous Panda. The car was manufactured in Fiat’s Pomigliano factory, near Naples, after a long struggle with worker unions: to celebrate this important achievement, Fiat decided to advertise the car with a movie who strikes many resemblances with Chrysler’s “Made in Detroit”.
If you missed recently financial news, Fiat now owns Chrysler.
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01 11 / 2011
George Clooney’s 10 best commercials
10 - Fastweb (Italy)
9 - Toyota (Japan)
8 - Martini (Italy)
7 - Mercedes Benz (China)
6 - Fiat (Italy)
5 - Nespresso (Worldwide)
4 - Martini (Worldwide)
3 - DnB NOR (Norway)
2 - Martini (Worldwide)
1 - New Hampshire State Lottery (USA)
Finally, in the last one he’s not playing the womanaizer role anymore. OH, WAIT!
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08 7 / 2011
Fiat 500 Concept Lab
This is a gamification case history done in 2006 for the italian launch of the redesign of Fiat 500.
At the time of building this website the agency had only 2 pic of the new car: no prototype or other imaginery was available. So they started thinking a web configurator: users could choose colors, wheel shapes and other decorations for the car body. All the info gathered was very useful for marketing and designers because they could know during the development of the project which colors or other details people liked best.
There was also a “phase 2” with more customizable elements (i.e. the interior), and another huge amount of data gatered.
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