15 12 / 2011
"The 21-year-old has spent 10,000 hours gaming — about the same amount of time he’s spent in school from 5th to 12th grade"
29 11 / 2011
Foodzy gamifies your dietary habits by rewarding badges for healthy choices.
Now, there is also an app available to download to track your performance everytime.
(via thenextweb)
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26 7 / 2011
Quit play videogames and do you homework! OH WAIT..
View more presentations from Julie Dirksen
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08 7 / 2011
To motivate citizens to dispose their litter properly, Lucerne (Switzerland) city autorities decided to gamify the process of using public garbage bins.
(image by helloyoucreatives)
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08 7 / 2011
Foodzy: the gamification of healthy eating
Foodzy is a new social network deeply released by a Amsterdam based start-up about healthy eating.
Built around the principles of gamification, users can gain points and awards if they follow a good diet or have a good workout schedule. Finally, they can share and compete with their friends.
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08 7 / 2011
Fiat 500 Concept Lab
This is a gamification case history done in 2006 for the italian launch of the redesign of Fiat 500.
At the time of building this website the agency had only 2 pic of the new car: no prototype or other imaginery was available. So they started thinking a web configurator: users could choose colors, wheel shapes and other decorations for the car body. All the info gathered was very useful for marketing and designers because they could know during the development of the project which colors or other details people liked best.
There was also a “phase 2” with more customizable elements (i.e. the interior), and another huge amount of data gatered.
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24 6 / 2011
Games have arrived as a Mass Medium
“Games have clearly arrived as a mass medium. This is a very large, extremely significant industry with a wildly diverse and rapidly-growing audience of players on all kinds of platforms. We already know the immense power of popular media to illuminate issues that can seem intractable and overly-complex, but [through games] can be illuminated and presented to general audiences in a way that invites people to become involved in trying to solve the problems that our society has to solve.”
These are the words of former US vice President Al Gore who was the 2011 Games for Change event’s keynote speaker.
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20 6 / 2011
Games Attract Time and Attention: use them for your business
According to Nielsen, games are the second most frequent Internet activity for Americans after social networks—more popular than email despite the fact that many of us use email for our jobs.
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