Amy Kim Gamification Workshop 2010
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Pick ‘n Play
Agency: DDB Stockholm - Sweden
If you live in the Netherlands, you can challenge a friend using your linkedin profiles and who have the best one could win a Passat.
More ideas are needed to foil the scourges of the seven seas with the game intended to “encourage out of the box thinking about contemporary pirate issues.”
The catchily-named Massive Multiplayer Online WarGame Leveraging the Internet (MMOWGLI) will see players posing as naval officers or commercial ship crews
Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. You can earn money (their currency is “Eaves”) by buying other people and you can see your own worth rise by getting other people to invest in you.