Amy Kim Gamification Workshop 2010
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Pick ‘n Play
Client: McDonald’s
Agency: DDB Stockholm - Sweden
If you live in the Netherlands, you can challenge a friend using your linkedin profiles and who have the best one could win a Passat.
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More ideas are needed to foil the scourges of the seven seas with the game intended to “encourage out of the box thinking about contemporary pirate issues.”
The catchily-named Massive Multiplayer Online WarGame Leveraging the Internet (MMOWGLI) will see players posing as naval officers or commercial ship crews
Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. You can earn money (their currency is “Eaves”) by buying other people and you can see your own worth rise by getting other people to invest in you.
Empire Avenue is a perfect example (like Foursquare) of gamification. Read a complete article about it on Scott Monty’s Blog.