Facebook AD makeover
Client: Dove Australia
This campaign is aimed to boost women self esteem by hacking all those facebook ads who obsessively talk about diets, obesity and other physical imperfections.
Kenya has mobile health app fever
Few days ago I wrote about one important tech trend in 2012: DIY Healthcare.
Actually it appears Kenya is already in 2012: a new app called MedAfrica had more than 25.000 downloads since the launch in November, and 60 percent are “active users”. MedAfrica is an app styled like one of the many you can download from App Store, with the same business model based on advertising.
Sickweather: a social network for hypochondriacs
H5N1, Ebola, Influenza, Headache: check the spread of these (and many others) terrible diseases on Sickweather. Registered people could put their symptoms online and see if there are other people affected by the same illnesses in the surroundings. So we can know places to avoid and doctor or experts could track viruses and diseases in real time and prevent worse problems.
Trends for 2012: DIY health
Love or Hate: that’s what DIY inspires. For the former people, 2012 will be a year in which brands and services will push harder towards these practices, also in an uncanny area such as healthcare. We will see more devices, gadgets and a lot of new apps for our smartphones.
How do we feel in 2013? Dead due to our misdiagnoses or amazingly healthy?
Bring The Billboard To Life
Agency: lg2, Quebec City - Canada
Foodzy is a new social network deeply released by a Amsterdam based start-up about healthy eating.
Built around the principles of gamification, users can gain points and awards if they follow a good diet or have a good workout schedule. Finally, they can share and compete with their friends.