28 2 / 2012
Content Strategy: why now?
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26 2 / 2012
Rise of the olds: advertising now catches up Boomers
Right now, seniors control nearly a third of total U.S. net wealth, according to a study by Leo Burnett Group. There are 72+ million boomers, the oldest of which turned 65 last year and another 50-odd million people in the older or “silent” generation. And, their growth is outpacing every other demographic group. In fact, by 2030 one in five Americans will be 65 or older. When it comes to broadcast media, the oldening of audiences is profound—the average network TV viewer is over 50. And it’s not just America; across many developed Western markets there is a similar picture. Yet, traditionally, only 5% of worldwide advertising budgets have been geared toward older consumers while 80% is spent trying to reach 18-34-year-olds.
But some advertisers are rethinking the math and are finally getting over their gerontophobia. More brands are catching on to the wider trend in popular culture that has given us many examples.
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30 1 / 2012
Revenue and business relationships of the biggest players in Italian Advertising Business.
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16 11 / 2011
GlobalWebIndex - Social media adoption in Italy
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16 11 / 2011
The best places in the world for Social Media Marketing campaigns
Fast growth markets are more open to socialising with brands: that’s the most relevant statement of this survey made by TNS Digital Life. Check the complete result on their website.
10 11 / 2011
"The average American three-year-old can recognise 100 brands. Many can also recite annoying jingles more readily than their times tables. Given a choice between carrots and “McDonald’s carrots”, children hungrily choose the latter."
(via eyesofns)
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