15 12 / 2011
"Half of Millennials said “People my age see real life as a video game” and almost 6 out of 10 said “#winning is the slogan of my generation” (certainly #epic_fail seems to have become their anti-slogan!) [… ] Millennials’ brains are — according to the game designers we interviewed in the study — “hard wired” differently than those of older generations. Older generations played analogue — chess with actual people who eventually got tired, sword-fighting with sticks that eventually snapped. Millennials played digital, with an opponent that never tired, that increased and decreased in intensity at their command."
(Source: blogs.hbr.org)
15 12 / 2011
"The 21-year-old has spent 10,000 hours gaming — about the same amount of time he’s spent in school from 5th to 12th grade"
09 11 / 2011
Zombie Awakening
Client: Westlake Hardware
Agency: Bozell, Omaha NE - USA
Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults. They knew they would need to update the brand’s tone and look a little to connect with this demographic.
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25 10 / 2011
How cool brands stay hot: branding to generation Y
View more presentations from Joeri Van den Bergh
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