On September 4th Nike obtained a patent allowing them to put data-collecting sensors on golf clubs and shoes: this gives golfers the next leading role in customization and monitoring of sports performance, just as Nike did a few years ago with runners.
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Source: bloomberg.com
Euro 2012 ended just a week ago but I missed this awesome Nike adv:
Above all the chatter about the goal celebration, the other most relevant aspect of his figure was the bizarre haircut reported to look like “mayonnaise stripe” by several social media users in Italy.
I never knew this iconic haircut was part of the great “My time is now” campaign by Nike: in the video above, SuperMario tries many hair styles inspired by famous footballers of the past, finally finding his own.
There is also a Facebook app called Nike Barbershop to let you try different haircuts.
Before & after Ronaldo
Client: Nike
Agency: F/Nazca Saatchi & Saatchi - Argentina
via stepa
Ronaldo was surely the first football player to become more than a man of sport, but a media phenomenon, in the modern meaning of the word.
After him we saw Beckham, the other Ronaldo, Rooney. But R9 was and is indeed the first, the unique “Fenomeno”.
What you put in a boiling head always gives different tastes to your ideas.
