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Debunking this photo: what’s true and what’s not.

Yesterday many people shared this image released by NBC Official Page on Facebook.
It is a simple but impressive description about how much our lives changed between 2005 and 2013, thanks to the advances in Mobile and Telco.

However, there are many things in this comparison that I was not convinced at all:

1 - In 2005, no tablet or smartphone as we know them were available.
So, it is obvious why we don’t see any! :-)
Just kidding. One of the first tablets, the Nokia 770, wasn’t available in stores until November of that year.
There were, however, many camera phones (and we see one). They found to be useful in the tale of 2004 Tsunami but it is only after the London bombings reports 
made by “citizen journalists” that mobile phones were acknowledged by media as disruptive tools with a tremendous potential.

2 - The two photos were taken in two totally different situations.
The 2005 image shows people queuing to pay homage to the mortal remains of the late Pope John Paul II.
The event in question (mourning the body of the Pope) takes place inside the Basilica, not outside like the “Habemus Papam” election depicted in 2013.
I remember many photos and videos showing lots of believers walking past the body, preferring to take a picture rather than a pray for the Pope soul.



Why should have people wanted to take pictures of a queue?

3 - The two photos are taken in completely different places.
In 2005, the photo was shooted almost a kilometer from St. Peter’s Basilica, in the middle of the via della Conciliazione where nothing was happening!
In 2013, the photo is taken just in the middle of St. Peter’s Square, next to the Vatican Obelisk, only a few minutes before revealing the new Pope from the loggia of the Basilica.
It’s obvious that the moment and the place of 2013 picture have a lot more pathos and interest than a day-long queue.

I think the comparison made by NBC is certainly impressive, but it’s definitely built to look even more spectacular.
The Mobile revolution was already under way in 2005, but at those times we were missing only a “place” where people could share such touching moments with their friends: there were no Facebook, noTwitter.

Without a social media environment we would still be in 2005 mobile universe.

    • #nbc
    • #tech
    • #social media
    • #pope
    • #vatican
    • #mobile
  • 2 months ago
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This pic is one of the most tweeted advertisements of last Superbowl.What’s the recipe of a success? Sarah Hoffstetter, president of 360i, Oreo’s digital agency says: 

the agency creative and strategy teams were all together at the 360i offices in New York. The presence of the client meant being able to get quick approval.

Teamwork, intelligence and luck are always the key of success.
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This pic is one of the most tweeted advertisements of last Superbowl.
What’s the recipe of a success? Sarah Hoffstetter, president of 360i, Oreo’s digital agency says:

the agency creative and strategy teams were all together at the 360i offices in New York. The presence of the client meant being able to get quick approval.

Teamwork, intelligence and luck are always the key of success.

Read More

    • #adversiting
    • #Social media
    • #super bowl
    • #oreo
    • #Twitter
  • 3 months ago
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Twitter is a social network from the past

If someone tells you Twitter was invented with the WWW, he could be easily trusted because Twitter is so nimble, light and adaptive that it seems to be the result of a less technologically evolved but more practical era.
It’s so basic that you could make Twitter work even with of Morse Code.

Source: simplyzesty.com

    • #Social media
    • #twitter
    • #80
    • #eighties
    • #tech
  • 10 months ago
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Balotelli iconic haircut

Euro 2012 ended just a week ago but I missed this awesome Nike adv:

Above all the chatter about the goal celebration, the other most relevant aspect of his figure was the bizarre haircut reported to look like “mayonnaise stripe” by several social media users in Italy.
I never knew this iconic haircut was part of the great “My time is now” campaign by Nike: in the video above, SuperMario tries many hair styles inspired by famous footballers of the past, finally finding his own.
There is also a Facebook app called Nike Barbershop to let you try different haircuts.

    • #advertising
    • #social media
    • #nike
    • #balotelli
    • #euro 2012
    • #football
    • #soccer
  • 10 months ago
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Jotly: an app to rate everything

Finally somebody made this app to make all that rating frenzy more and more frantic: Jotly.
With Jotly people could express their rating on everything, make photos and share their reviews with their friends and peers. And also make fun of all those rating nerds.

Source: jotly.co

    • #Social media
    • #app
    • #review
    • #apple
    • #android
    • #smartphone
  • 1 year ago
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Facebook AD makeover

Client: Dove Australia

This campaign is aimed to boost women self esteem by hacking all those facebook ads who obsessively talk about diets, obesity and other physical imperfections.

    • #advertising
    • #woman
    • #health
    • #beauty
    • #facebook
    • #social media
  • 1 year ago
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Apollon Camera is a student project by dutch designer Gordon Tiemstra.
This device introduces people to collaborative photography: it interacts with other similar devices around you to create a different photographic experience which will let you to discover more about what’s going on around you.

Visit Tiemstra website

Source: gordontiemstra.nl

    • #design
    • #photography
    • #collaborative
    • #social media
  • 1 year ago
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Marketing Kids via Social Networks

millennials101:

It’s no secret that kids sneak onto Facebook. A recent survey by Consumer Reports found that there are 7.5 million kids under the age of 13 on the social network.

Some suggestions:

1. Don’t Collect Information on Kids Online or Do Business with Sites That Do

2. Target Influencers

3. Target “Parents” on Facebook

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    • #business
    • #advertising
    • #facebook
    • #Social media
  • 1 year ago > millennials101
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I am from Italy and it’s really disappointing to see my country is not even in the top 20 countries with more twitter accounts, outran by smaller countries such as Venezuela or Netherlands.
via thenextweb
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I am from Italy and it’s really disappointing to see my country is not even in the top 20 countries with more twitter accounts, outran by smaller countries such as Venezuela or Netherlands.

via thenextweb

    • #tech
    • #Social media
    • #twitter
  • 1 year ago > thenextweb
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Source: Guardian

    • #tech
    • #twitter
    • #social media
    • #africa
  • 1 year ago
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Avatar What you put in a boiling head always gives different tastes to your ideas.
Just like what happens in an italian minestrone.
And remember: if you wanna grow up, you have to eat it up!

I'm Francesco: contact me or follow on Twitter.

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